Client: Counter Logic Gaming, Madison Square Garden's esports org

Role: Senior Manager of Digital Content

Platforms: Social, video, design, merch, live events

The challenge: CLG was on an upswing after years of struggling — the brand needed someone to own its strategy from the ground up and rebuild it for a new era.

What I did

• Owned full brand strategy and led a team of 12 across social media, video content production, graphic design, merchandise, and event production/activations

• Managed a budget of over $5 million

• Directed brand identity development using a data-driven approach across every discipline the team touched

Results

• Managed a team of four social media employees and built out the publishing calendar — drove a 57% average increase in engagement across all social platforms with 100% delivery on all partnered assets

• Managed a three-person creative production team (two hires I recruited myself) producing film content across 10+ gaming titles — grew engagement 191% across three YouTube channels and increased published content output 112% across all owned channels

• Owned a $230K, 360-degree campaign for Women's History Month, including planning and executing a red carpet event, plus regular tailgate activations at Riot Games and events across the U.S. reaching audiences up to 10,000 attendees