“Here We Grow” Campaign
FlyQuest’s "Here We Grow" campaign reimagined the organization’s identity through the lens of nature, growth, and sustainability for the 2024 League of Legend’s World Championship Series. As Director of Marketing, I contributed to creative ideation, and led social media execution and performance tracking for this mission-driven brand evolution.
Client
FlyQuest
Year
October 2024
Awards
Shorty Award Finalist, Brand Identity
Shorty Award Finalist, Social Good Campaign
Ideation
Developed campaign concepts connecting FlyQuest’s sustainability mission with esports audiences through nature-driven storytelling.
Played on the fact FlyQuest was on a unique upward trajectory and invited new fans to follow the team on a miracle run.
Creative Execution
Directed visual branding updates for all social assets, ensured cross-platform consistency, and coordinated launch content.
Oversaw the daily and weekly execution by the social team and supported their needs.
Metrics
Established KPIs, monitored campaign performance, and optimized based on real-time analytics.
Surpassed follower growth goal by 80% and maintained an impressive 320% engagement rate over the course of the campaign.
