Conceptualized a campaign centered on the versatility and lifestyle appeal of the product, using humor and relatability to reach a fashion-forward, early-adopter audience (ages 25–35).  

Crafted the thematic campaign slogan: "VERB Gooder. Get Goodr", showcasing the product as the essential finishing touch for summer activities.  

Outlined two key video concepts:  

  - Main Launch Video: Multiple lifestyle vignettes (e.g., roller skating, mini-golf, beach scenes) emphasizing style, fun, and utility.  

  - Behind-the-Scenes Video: Highlighting authentic product testimonials from models and staff, enhancing credibility and emotional resonance.  

Proposed complementary static content assets for multi-platform amplification (grid posts and stories in 1x1 and story ratios).

Designed a comprehensive five-day content rollout:

  - Pre-launch Countdown: Teaser graphics building excitement leading up to launch.  

  - Launch Weekend: Multiple touchpoints per day across different audience verticals, aligning content with niche communities (running, golf, general lifestyle).  

  - Post-launch Taper: Behind-the-scenes content to sustain momentum and deepen brand connection.

- Defined clear KPIs for success, including engagement rates, follower growth, and sales lift benchmarks.  

- Recommended real-time optimization processes, daily performance checks, and post-campaign reporting to leadership.  

- Proposed creation of a Standard Operating Procedure (SOP) document for future seasonal campaigns to drive efficiency and continuity.